Popularity of internet dating sites

If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 – 100 times in the span of time that it would take you to interact with one potential date in ‘real-life’.With the popularity of sites like e Harmony, match.com, OKcupid and literally thousands of similar others, the stigma of online dating has diminished considerably in the last decade.The popularity of online dating is being driven by several things but a major factor is time.Online dating presents an effective solution to a serious problem.

Some 53% of women who have used online dating agree that it is more dangerous than other ways of meeting people, substantially higher than the 38% of male online daters who agree with this statement.

Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.

Most people meet their significant others through their social circles or work/school functions. In the search for a potential date, more and more people are switching to less traditional methods. With the rise and rise of apps like Tinder (and the various copycat models) who could blame them.

Fully 22% of 18- to 24-year-olds now report using mobile dating apps, a more than fourfold increase from the 5% who reported using dating apps in 2013.

These young adults are now more likely than any other age group to use mobile dating apps.

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