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Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.

The program organically integrated key brand messaging and product placement.We have a zero-tolerance policy against illegal pornography.We do not own, produce or host the videos displayed on this website.The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.

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