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When it comes to hosting and using fonts on your Word Press site there are a lot of different options.
You can host them locally, you can use Google fonts (most themes nowadays have Google fonts integrated), or utilize another 3rd party service like Adobe Typekit.
For example, if someone visits a website that uses the Roboto font from Google Fonts, it will download to their cache.
If they then visit your website, which also uses Roboto, the font won’t need to be downloaded again.
According to Built With, over 45% of the top 10,000 websites are utilizing Google Fonts on their websites.
And if we look at the Google Fonts analytics, we can see that they have had over 17 quadrillion views. Open Sans and Roboto are their two most widely used font families, with Roboto seeing a whopping 77% growth in the past year.
Due to the fact that web fonts have to be downloaded from the 3rd party, this could, in turn, have an impact on your site’s load speed.
You never know how fast their servers are operating at the given moment.
If you use a more unique, premium font, it could actually increase download times.
Whereas if you use a 3rd party such as Google Fonts or Typekit, you are simply including the fonts by linking to an external asset.
A huge advantage of using local fonts is that you have a much wider selection of fonts!
Check out our in-depth tutorial below on how to host your premium fonts locally as well as any font family from Google fonts.
When you browse to someone’s Word Press site you see two types of basic fonts, web safe fonts or web fonts. Google Fonts is an open source font directory which has become widely used over the past couple years.