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The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.
The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) in million US dollars for each year.
The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.
The ODA provides general information on common enquiries users have about dating services but will not deal directly with individual complaints which are properly the responsibility of member companies.
The ODA monitors enquiry and complaint levels and the issues complained about.