The more traffic a site gets, the more data we have to calculate estimated metrics.
Estimates are more reliable the closer a site is to being ranked #1.
Discover what type of traffic is going to the major websites and how much that traffic costs.
Note that the percentages can add up to more than 100% because a visitor can visit multiple subdomains during the month. Audience Demographics The audience demographics data comes from voluntary demographics information submitted by people in our global traffic panel.
The data is for the past 12 months, updated monthly.
Global traffic ranks of 100,000 are subject to large fluctuations and should be considered rough estimates.
If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic.