Dating websites academics
While some online dating platforms fit neatly into niches, others cast a wide net for the hearts of every single person in America.
The ads featured real couples talking about how they met on e Harmony.
“This is a total virgin science,” Brooks quips with a restrained laugh from his deck in Malta.
Brooks runs Courtland Brooks, an agency that provides strategy, marketing, business development, and media relations for companies in the online dating world.
Reports say there are anywhere from 2,500 to 8,000 online dating platforms worldwide, all with their own unique claim or angle to attract users.
Pew Research Center reports that while few users were online dating in 2005, 15% of all Americans have used online dating sites or apps at some point as of 2015. Pew also recently reported that the share of 18-to-24-year-olds who use these platforms has nearly tripled from 10% in 2013 to 27% today.