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Marketing has been a true difference maker in the industry, playing a key role across each site that has reached a critical mass of users.

How have these marketers made a difference and created a service few ever thought they would need?

With its minute base, e Harmony became “good at apologizing and asking people to hang in there” while competitors continued to enter the market.Brooks says it’s something that isn’t often discussed, but the traditional way is for these websites to spend their way to growth via pay-per-click advertising and paid acquisition, as well as SEO and content marketing.Companies with more money are able to advertise on TV where they can “go big or go home,” he says.The Paris, France-based company has been rolling out slowly in the U.S., launching in bigger cities such as New York City, Miami and Los Angeles. accounts for roughly 13%, or 1.75 million, of Happn’s user base.

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