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Such endeavors, including a partnership with Live Nation Entertainment dating back to 2007, have helped Citi gain ground over competitors.The bank reported an 11% increase in entertainment spending from its cardholders between 20.Badger, adding that all industries should make sure their values are in sync with those of women.ennifer Breithaupt is on a mission to make Citigroup customers brand loyal by tapping into their love of music.
Her appointment is a welcome advancement for an industry where diversity is still lacking, especially in the executive ranks. In February, she was elevated to senior VP-marketing, a job both those executives held on their way to becoming CMO of the 0 billion retailer."We've been presenting an old-fashioned version of masculinity," she elaborated in an interview.The new version looks like Coors Light's new "Climb On" campaign, which spotlights men and women in equal measure on equal footing.s Mc Cann's chief client officer, Nannette Lafond-Dufour focuses on growing the network's client relationships around the world, a responsibility that came after successfully running the agency's global L'Oréal account."It's high energy, high intensity, and you can see the direct results of your actions very quickly."hen she applied for a marketing job at Procter & Gamble Co.out of college in the Philippines, Fama Francisco said she failed the interview.